Cosmetic Innovators of The Year (CITY) Awards
|INNOVATOR OF THE YEAR AWARD WINNER!|
The marketing campaign was created as an initiative with the most credible hospitals and pediatricians to provide every new mother with the products as a take home gift. Sampling baskets were provided to pediatricians’ offices as a follow up.
|Colorproof Evolved Color Care
Three packette samples were created for SuperRich Moisture Trio; SuperPlump Volumizing Duo and ClearItUp Detox Shampoo. Each features an image of the full-size product and each comes in a folder with additional information.
The campaign incorporates interaction from both the stylist or professional and the consumer. The professional campaign was initiated by releasing EDIA products to key session stylists. The consumer campaign begins with a sample packet. The last component is AIDEONE, which donates a portion of revenue to one national non-profit per year.
The campaign and site were created to drive brand and setting spray category awarnees. It was quickly seen as a resource of makeup enthusiasts to get tips and trends from top industry professionals and insiders. After six months the site was moved inside the Skindinavia website and the traffic followed.
The campaign in Denver focused on community integration by developing partnerships with local cultural institutions and community partners. To date nearly 332,000 samples and 68,899 coupons were distributed.