COVID 19 Industry Updates – The Impact on Independent Companies
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Welcome to the ICMAD website. ICMAD is a non-profit trade association supporting creative, innovative companies from startups to established multinational businesses of all sizes.  ICMAD’s goal is to help our members succeed in the rapidly changing, highly competitive global cosmetics and personal care industry.  Since 1974, ICMAD has provided essential guidance and support through business tools, publications, education, networking opportunities, and key advocacy support.  We are proud to help our members foster the creativity and innovation that is the heart of the cosmetics and personal care industry.  Stay on top of the latest industry regulations, news and events with ICMAD online at, Facebook, Twitter, Instagram and LinkedIn.

  • Building a Toolkit for Foolproofing International Expansion | JULY 9, 3 PM ET | Unlocking the value of international expansion in the new normal. A discussion on table stakes for successful global growth for beauty brands of all sizes.
  • Grow Through Exports: Services Provided by the U.S. Government to Support SMEs | JULY 9, 3 PM ET | Join this webinar to learn more about resources and support that the U.S. government offers (USG) to U.S. companies seeking new export markets. Speakers from the U.S. International Trade Administration, the Small Business Administration and the Export-Import Bank will highlight their services, followed by an ICMAD member company speaking to their experience partnering with the USG to grow their exports.
  • Sustainable Cosmetics Summit NA (Affiliate Event) | 28-30th September | The North American edition of the summit aims to help the cosmetic & personal care industry move towards a circular economy. It will be hosted on an online platform on 28-30th September (EDT). Discussions will cover include green chemicals, clean beauty, sustainable packaging, COVID-19 impacts, sustainability metrics, skin biomes, zero waste, responsible consumption, upcycling ingredients, closing packaging loops, etc.
  • Industry Alert - COVID-19 Business Impact Survey |

    ICMAD asks your assistance to complete this short survey to assess the current state of the industry among our Member companies and industry contacts. We understand that some of the questions may be difficult to contemplate or answer. Still we hope you can move forward and complete the survey so we can develop an accurate representation of our current situation.  All information will be presented in a consolidated form and not associated with any one company or person.  Many thanks in advance!

  • Survey: CARB Fragrance Exemption Elimination |

    CARB has requested industry to complete about their proposal to eliminate the existing 2% Fragrance Exemption by 2031.  This survey will help CARB understand how difficult removing this exemption might be, especially for small business.  


    ICMAD will compile survey results and submit to CARB on behalf of the ICMAD Membership.


    If CARB eliminates the 2% Fragrance Exemption, there is a chance you may need to reformulate some or all of your VOC regulated products that contain Fragrance.  CARB is proposing new VOC limits for several categories including hair finishing spray, dry shampoo and personal fragrance products.   

  • FDA Webinar: OTC Monograph Reform - RECORDING NOW AVAILABLE |

    FDA presented a webinar on May 29 providing a general overview of monograph reform, how it impacts FDA's regulation of monograph products, and how it affects industry and the public.   This webinar, presented by FDA's Director and Deputy Director of CDER, addressed most commonly asked questions.  Additional webinars are expected from FDA in late Summer/early Fall.

  • FDA Revised Guidance Document - Hand Sanitizer Production |

    FDA Comissioner Hahn has issued a new statement and the Agency has updated the March 2020 Guidance document 'Temporary Policy For Preparation of Certain Alcohol-Based Hand Sanitizer Products During the Public Health Emergency (COVID-19)' on June 1, 2020.

  • Industry Alert - COVID-19 Business Impact Survey |

    Dear ICMAD Members and Industry Friends, 


    This is an urgent request. We find ourselves in the midst of the most challenging of situations.   Therefore, we are developing information to take to our elected officials in both Washington and the States.


    Below you will find a short survey that we need you to complete. PLEASE!!!


    The data we collect will help us make the point to our political representatives as to the potential dire straits in which this industry finds itself. We understand that some of the questions may be difficult to contemplate or answer. Still we hope that you can move forward and complete the survey so we can develop an accurate representation of our current situation.


    Please note that all responses are confidential, and that one important use of the data will be to educate congress on the needs of our industry.  


    The recently passed Corona Virus Recovery Act included an overhaul of FDA's authority over OTC Drugs.  We are trying to avoid Congress including uninformed cosmetic legislation in the next recovery Bill that may negatively impact the industry without providing any consumer benefit.


    All information will be presented in a consolidated form and not associated with any one company or person.


    If you have any questions or comments, please don't hesitate to contact me at:


    Many thanks in advance!





    Ken Marenus, Ph.D


  • Industry Alert - CARES Act - OTC Reform Section |
    Buried at page 415 of the Coronavirus Relief Bill is an Amendment to the Federal Food Drug and Cosmetic Act which Completely Changes How Over the Counter Drugs are Regulated by the FDA.  
  • Landmark Over-the-Counter Drug Reform and User Fee Legislation |

    COVID-19 Emergency Relief Bill: A portion of the bill reforms and modernizes the way certain over-the-counter (OTC) drugs are regulated in the United States - a landmark step that will have an impact lasting long after the current public health emergency.  ICMAD will conduct a webinar on the impacts of this bill on our industry - sunscreens in particular.  The date and time will be announced shortly.  

  • Saving Our Small Businesses: Congress Reaches Agreement on New Forgivable Paycheck Protection Loans to Small Businesses - Locke Lord Publication |

    Locke Lord QuickStudy: Saving Our Small Businesses: Congress Reaches Agreement on New Forgivable Paycheck Protection Loans to Small Businesses

  • NEW TIME: SBA COVID-19 Loans Conference Call |

    NEW TIME: Due to the overwhelming response for the calls the SBA call has been rescheduled.  The Conference Call with SBA will be Tomorrow, Tuesday 24 March at 2 pm Eastern Time  The SBA speakers will discuss the SBA Disaster Assistance Programs available to small businesses. 

    USA Toll FREE Number: 888-889-2504

         USA Toll Number: 1-212-547-0350

         Direct calling is the only means for those who are not located in the United States.

         Passcode: 2413307

  • NEW FDA Guidance - Temporary Policy for Preparation of Certain Alcohol-Based Hand Sanitizer Products During the Public Health Emergency (COVID-19) - click to download |
  • FDA Reopens CBD Docket |

    The Food and Drug Administration (FDA) reopened a public docket to encourage stakeholders to submit comments, data, and information related to cannabidiol (CBD). 

  • Industry Alert - COVID-19 Survey |

    During this outbreak of Corona virus, we have been told that there is now considerable concern over the global supply chain. 

    We have been asked to gather and consolidate examples of interruptions for the purpose of later describing the impact of this event on our industry; especially small business.  Please take a few minutes to let us know your concerns by answering three brief questions.

    Thank you in advance for your cooperation in this survey. It's important to document the impact of this unprecedented event.

    If you would like to discuss COVID-19 related business impact beyond the scope of this survey, please feel free to contact me directly. 



    Ken Marenus Ph.D.




  • Industry Alert - CARB Public Work Group Meeting March 10 |

    The California Air Resource Board (CARB) is holding a Public Work Group Meeting on March 10 from 9 AM - 12 PM PT (12 PM - 3 PM EST) to discuss Proposed Consumer Product 2020 Rulemaking.  The agenda includes Hair FInishing Sprays, Dry/No Rinse Shampoos & Conditioners, Temporary Hair Color, Hair Shine, Personal Fragrance Products <20% Fragrance, Sunset of current 2% Fragrance Exemption. 

  • Industry Alert - BREXIT - click for download |

    With the UK is set to formally leave the EU on January 31, there are some key changes to be aware of for products exported to the EU and UK moving forward.  

  • Industry Alert - Public Meeting on Talc |

    FDA is holding a public meeting on testing methods for asbestos in talc and cosmetic products containing talc on February 4, 2020. Click here to learn more about the meeting and to register to attend in person or via live webcast.

  • Industry Alert - JAMA Clean Beauty Editorial - click for download |

    We wanted to advise our membership of a recent Editorial entitled 'Natural Does Not Mean Safe. The Dirt on Clean Beauty Products.' that appeared in the December JAMA Dermatology magazine. Please click to download the editorial and read our comments.  

  • Industry Alert - NEW VOC LIMITS - Click for download |

    CARB has proposed new VOC limits on certain cosmetic and personal care product categories.  Please download the Industry Alert and click the link in the pdf to take the survey about how these limits will impact your business.

  • California Air Resource Board (CARB) |

    California must reduce total volatile organic compound (VOC) emissions by 1-2 tons/day in the South Coast (by 2023) and 8-10/day statewide (by 2031).  In order to achieve this goal, CARB’s rulemaking process remains ongoing, with personal care products under consideration for imminent changes to close perceived loopholes....